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OMFG. The promos.
In spring, CW tried to spice up ratings with a new ad campaign. It was on video and in print. And even more promos followed.
The campaign sure got press. And it got backlash.
What it didn’t get? Ratings.
(Image: CW)
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I’m blogging to support The Actors Fund – a 125-year-old national human services organization that helps people in performing arts and entertainment who are in need, crisis or transition. For a list of services and programs, go here.
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[...] Last season’s racy ad campaign generated some backlash and didn’t improve ratings. Will this change this season? [...]