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American Express announced today its plans to do Fashion Week right. They’re not only launching a Fashion Network on YouTube where you can catch all their Fashion Week coverage but they also have some special perks for fashion week goers with American Express cards.
Their coverage will include:
Daily Fashion Forecast – An insider look at Fashion Week and the day’s line up, including a rundown of the day’s schedule and highlights the scene, buzz, what to look for and what people are saying.
Trend Reports – Robert Verdi reports on the hottest trends of Fashion Week from the booth or behind the scenes. Celebrity bites, runway show footage, insider interviews, and video montages will help track the trends throughout the week.
Exclusive Interviews – Host Robert Verdi and Roshumba Williams will interview celebrities, fashion and accessory designers, stylists, models and buyers providing a full 360º perspective into the shows
“Digital Runways”– Streaming footage of all designer shows at the Tents
Multiple View Points – Web cameras from corner to corner of the tents provide access to the on-site action
Card members can also enjoy:
American Express Skybox: American Express will be unveiling a newly enhanced skybox, overlooking both the Main Tent and the Promenade, providing premium access to Gold Card members, Platinum Card® members and Centurion® Card members to experience the shows in a truly unique way. The skybox, a lounge-style viewing room, is undetectable from the runway, however, inside, Card members will enjoy appetizers, cocktails and an up-close view of the runway shows. American Express has numerous surprises in store that will make the experience extraordinary this year.
“Card Member Only” Fashion Show: American Express will be bringing the excitement and passion of Peter Som’s 2008 Collections exclusively to an audience of American Express Card members who will be seated as industry insiders "on the floor." Card members will experience the thrill of a runway show as Peter Som reveals his design inspirations and outlook on fashion and delivers a dynamic show highlighting his 2008 collection. The fashion show will include Spring 2008, available in stores on February 1, and Fall 2008, which will have just premiered two days earlier to the industry. The “Card member Only” Fashion Show will take place on February 6th at 9 p.m. in the Promenade.
By Invitation Only® Experiences: In December, the By Invitation Only Fashion Week packages, available exclusively for Platinum Card and Centurion Card members, were sold out in a matter of days. These packages give Card members full-day access to the Skybox on February 2nd and 3rd, and a true behind-the-scenes experience, including back-stage tours, hair and make-up by stylists on-site and meet-and-greets with fashion industry insiders.
You can also check out www.americanexpress.com/style for live video from the shows to hopefully catch a glimpse of some Top Models.
Check it all out when Fashion Week starts tomorrow.
Tags: american express, fashion week, top model, models, fashion shows, style, card members
