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Department store Kohl’s has announced that it will be teaming up with Avril Lavigne to launch a new line of juniors fashions, to be sold only at Kohl’s stores. The collection will be called Abbey Dawn and will blend authentic rock with a feminine edge. It will include apparel and accessories. Kohl’s will be the exclusive retailer for Abbey Dawn in the United States. Abbey Dawn will feature new fashion collection updates every 60 days.
In a statement, Avril said, “Abbey Dawn will aspire to be a unique and accessible reflection of my ever-changing style.”
Abbey Dawn will launch in Kohl’s stores nationwide and on Kohls.com beginning in July 2008. Clothing prices will range from $24 to $48. Other designers who design exclusively for Kohl’s include Vera Wang.
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