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For those of you who have had the opportunity to watch the first three episodes of The Beautiful Life with Mischa Barton on YouTube already, you will be happy to know that the fourth episode will be available on the YouTube TBL Channel on Monday!
TBL executive producer Ashton Kutcher’s idea was to release the TBL episodes on YouTube to see if more people will watch it there than on regular TV.
The Beautiful Life was canceled after its second episode this fall. But now it has been revived through YouTube, and will eventually be releasing the three unaired episodes.
After only three days, more than 356,679 viewers have watched the 15 videos on the TBL Channel, making the TBL Channel the No. 4 in Most Viewed (Today) and No. 3 on Most Viewed (Today) Partners and No. 62 Most Viewed (This Week) Partners.
I wonder if this could start a trend where shows can put their unaired episodes on YouTube?
The TBL episodes are sponsored by HP’s Create Change campaign.