Bravo Can No Longer Be Cute & Coy With Their Slogan

In a few weeks, Bravo is unveiling a new and exciting re-design. Rather than have the tagline “Watch What Happens”, Bravo will now go by the slogan of “By Bravo.” Each arm of the Bravo family will have its own line, for example Top Chef will be “Food by Bravo” and the Real Housewives will be “Drama by Bravo.” The taglines will also extend to the Bravo shopping site and Bravo mobile site. This new look will kick off with the premiere of NYC Prep on June 23. [Mediapost]

Comments

By Arieanna

I’m not sure I like either branding effort, but what they have now is much more interesting!

By Anica

Don’t fix it if it ain’t broken! LOL

By Cindy

HATE IT already. I’m guessing a consultant came up with this…you have a catchy “watch what happens” direct and to the point. So let’s screw with it. I blame Tamra and Jay Photoglau!