Bravo Rules At Product Placement [Money]

Nielsen released their list of the the top advertisers and most popular commercials of the year. Included in these lists was a list of the most effective product placement, with Bravo shows dominating the list.

The placement of products on Bravo shows is pretty obnoxious; it bothers me most with Top Chef. Remember in the Thanksgiving episode when Ariane talks about how happy she is to be using a Butterball turkey? No real chef would be excited about using that brand. Same with Project Runway; it’s so awkward to hear Tim Gunn say ‘Tresemme hair salon’ or ‘Bluefly closet’, I cringe. But the shows need to get made and product placement is part of what pays their bills. I’ll deal.

Anyway, here is the list of products on the list:

• TRESemme – Project Runway
• El Pollo Loco – Flipping Out
• Bluefly.Com – Project Runway
• Glad – Top Chef
• Whole Foods – Top Chef
• Food & Wine Magazine – Top Chef
• GQ Magazine- Make Me A Super Model
• Hugo Boss – Millionaire Matchmaker

Only one non Bravo show is included on the list, Extreme Makeover Home Edition.

[Source: Nielsen]