Britney Spears Believe ad Out

Britney Spears new fregrance Believe will be launched soon just for the holiday season, and the ad is already out. Problem is, Britney looks so … 1999 (if you know what I mean). Access Hollywood approached a rep for Elizabeth Arden about the picture and he insisted that it is, indeed, a recent picture. He also mentioned that Britney bolted from the set at some point (just like at the OK shoot), but made it back.

“We recently shot Britney Spears for the print campaign for her new fragrance Britney Spears Believe, in Santa Monica. It is true that Britney did leave the set; however, she returned after a brief time. Cayli was the wardrobe assistant on the shoot. We used her as a stand in so that we could set up the lighting while Britney was off the set. When Britney returned, we shot the national print ad with her.The only person in the national print ad for Britney’s Believe fragrance is Britney Spears.”

Wonder what the smell is like? A recent statement called it “confident expression of optimism and individuality,” and added “We all have beliefs that are treasures in our soul, some are fun with a superstitious twist, others are words to live and love by, the remainder serves as inspiration when we need it the most. Britney’s next fragrance is a reflection of her soul. As she shares her beliefs, we reflect on our own.”