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This is what I call great marketing at its finest! The city of Sofia, Bulgaria was taken by a fragrance storm when Christina Aguilera’s new fragrance “By Night” hit the streets in a fabulous way!
Because the slogan for “By Night” is “it’s all you need to wear”, samples of “By Night” were handed out on otherwise empty clothes hangers. There were 15,000 samples dispersed on the streets and it looks like people were happy to try it out.
I wonder if this campaign will hit any other cities. I think it’s a brilliant marketing strategy!
(For the curious, the music playing in the above video is Christina Aguilera’s “Ain’t No Other Man (Mr Bronkz remix)”!)