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David Beckham was one of several celebrities to sign on to do a piece for California tourism. In the commercial below, Jay Leno drives a sports car, Phil Mickelson plays some golf, Vanessa Williams has fun at Disneyland, Rob Lowe contemplates on a beach and David Beckham plays soccer in the sand.
Most of these segments have been in other California tourism commercials, but this is the first time I’ve seen David!
He looks great and I think promoting his adopted home is a great idea. It not only introduces a new demographic to California, it affirms David and Victoria’s commitment to staying in Los Angeles.