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Egads – they put the premiere on Labor Day? I know, I know. The CW is just full of these kind of blunders these days.
The Gossip Girl Season Two premiere did not make the kind of waves that the CW hoped for. After a remarkable publicity campaign, Season Two did not reach the ratings from Season One. The show attracted 3.37 million viewers last night; in 2007, the premiere was viewed by 3.5 million people. All is not lost, however: Gossip Girl won its target audience: women 18-34 and teens.
My theory is that the show would have done much better had it premiered next week.
And, um, CW, if you’re reading, please move the show back to Wednesdays. Thanks.
Actually – this is a solid leap from the average ratings last year. The word on the street is that the all the publicity should pay dividends the rest of the season.