Yep, finally, the rumors of Emma Watson starting her own fashion line are actually going to come true: she is set to release a clothing collection in collaboration with the ethical fashion label People Tree, aimed at bringing fair trade and organic fashion to the 16-24 age group. Here’s what she had to say:

image newscom
“I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with,” she said.
“I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there.”
You can see more about this company at http://peopletree.co.uk. Cool!

[...] isn’t the first Harry Potter star to get behind greener pastures; Emma Watson partnered with Tree People last [...]