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On 27 October 2005, Tiger Beer unveiled a new TV Commercial featuring Jessica Alba. Now that’s hot beer and a hot babe. Will more Asian men drink Tiger beer instead of foreign brands ? We’ll wait and see.
I’ve taken the time to upload the video file and Jessica has blond hair in the ad. See video here (6MB)
Tiger’s makeover also involves a new advertising campaign, set to crank up the beer’s hip and trendy quotient by another notch. Bringing to the fore an inspirational “It’s Time” message, the TV commercial starring famous actress, Jessica Alba, makes Tiger Beer the first Singapore brand to be endorsed by a Hollywood celebrity and will start airing on local TV and at the cinemas from 30 October. Jessica Alba was chosen as she embodies the new Tiger spirit of fun and friendship and is a movie star with whom the young and trendy can identify. The TV ad will be complemented by a series of new print and outdoor advertisements, featuring Singapore’s favourite beer in the most glamorous bars and pubs around the world, and will be launched to the public from 28 October.

Jessica – what’s with the chinese new year ad playing in Singapore? Your energy level is so low it just seems you are reciting off the cue card.
Was this filmed in Sing or in Australia?
I perhaps too shall agree with this opinion
The best blog which I saw
good blog.
Wonderful this young woman is directing her career. Happy to see her sucess without the aid of gigantic scandillaz
alba playboy…
I Googled for something completely different, but found your page…and have to say thanks. nice read….
so good
i think she is a very very very good girl !!!
I’m french ! xx