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Thursday, December 24, 2009 - 9:39 pm ET
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Jessica Simpson to launch bathing suit collection

Jessica Simpson is nothing if not a savvy business woman. Though her success with performing has been questionable in the past few years, she has definitely succeeded in the area of retail fashion and merchadise. From shoes to hair extensions, Jess seems to have her hand in many a pot and the list is only getting longer. This month, Jess will launch a new swimmear line she produced in collaboration with swimwear line Red Carter.

Ashlee Simpson-Wentz Celebrates Her Birthday At Wet Republic
In an interview with Stylist.com, Jess said of her new endeavor:

“My spring collection was inspired by my favorite vacations and the jet-setting getaways I dream about,” and describes the look as “fun and flirty, but still so classic.”

She also said her mom, Tina, had a signifcant role in the design process.

The bathing suits will range from $40 to $100 and will be available in Macy’s and on the Jessica Simpson Collection Web site beginning December 30, just in case you should feel like treating yourself to a late Christmas present.

 To read more of what Jess had to say, click here.

Thursday, December 24, 2009 - 9:39 pm ET
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1 Comment

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  1. Dasche Bledsoe

    I think I have a lot more respect for Jessica Simpson when it comes to business opposed to singing. Don’t get me wrong she’s a great singer, she just can’t perform that great. I wish her the best of luck with everything. Happy holidays to you.

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