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Joel Madden is one of several celebrities starring in the new “Back to School” campaign for OP, the laid-back surfer-style clothing line.
Annalynne McCord, Sophia Bush, Solange Knowles, Brody Jenner and Cody Linley all appear alongside Joel in the “OPen Campus” campaign, which features the stars getting ready for the upcoming school year, hanging out on the OP bus, cheering on their favorite team in the school’s bleachers and more. The campaign was shot at UCLA by Larry Bartholomew. The same group of stars appeared in OP’s summer campaign, which was called “Summer of Music.”
Here’s a behind the scenes video from the campaign, it shows the six stars taking part in one of the photo shoots involving a piggy back race.
Here’s another behind the scenes video, that shows them doing the photo shoot on the school bleachers.
Finally, here’s a sneak peek video of the fall campaign. Good Charlotte’s song “Lifestyles of the Rich and the Famous” is the soundtrack for this video and for the campaign itself.
It looks like the campaign is going to be really fun, colorful and lighthearted. I’m excited to see more of the photos and videos from it as they are released!
[...] The campaign stars Joel, Brody Jenner, AnnaLynne McCord, Cody Linley, Solange Knowles and Sophia Bush. The fall theme is “back to school” and its stars are featured doing quintessentially back to school things, like homecoming, fall picnics and more. You can see the campiagn and a few behind the scenes videos here. [...]