Subscribe
Previous Post
Hey guys! Sorry, if this bit of news was a bit late. I’ve been in California for the past week, but I was shocked when I heard about this controversy with L’Oréal. A L’Oréal Paris ad campaign, featuring Beyoncé Knowles, was recently released and was the spark of chatter when people commented on the fact that her skin tone looked shades lighter than usual. Since then, L’Oréal has been accused of bleaching Bey’s skin.
L’Oréal denied the claims on Thursday saying, “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oréal Paris altered Ms. Knowles’ features or skin tone in the campaign.”
Wow! Well, looking at the side-by-side comparison shown above (click to enlarge), you can’t deny that the photo to the left is quite a bit darker than the one on the right. Perhaps it was a lighting factor that changed the look of Bey’s skin, but I doubt that. Even though L’Oréal denies the claims, it does appear as though they tried to make her seem…lighter. With the sandy hair and lighter skin tone, it’s easy to understand why people are upset by the ad.
Personally, I think LOréal lightened her skin, but maybe I just enjoy controversy too much ;). Company’s often do change or alter the way a person looks in their ads. Especially if they think it makes their product look best, which is awful.
More importantly, I’d love to hear what you guys think. Do you think L’Oréal bleached her skin, or is it a false call?
Image credit to Newscom
baby
Tea, I agree. Beyonce looks a lot more beautiful when she looks like her normal self. I actually don’t find the ad all that appealing.
Just makes it very clear that black is beautiful! If Beyonce was any thing but black, the picture proves she would not be near as beautiful.
1279 days ago
[...] a L’Oréal Paris ad campaign, featuring Beyoncé, was released, Mica Paris reportedly found the ad to be insulting and had a few words to say about it [...]
Even though I laughed and enjoyed reading your comment, I have to say that a black person with a lighter skin doesn’t make them “whiter”. It makes them lighter skinned.
Plus, not everyone feels the same way about this. I personally, don’t find it professional to call someone’s picture “whiter” without knowing any major details. We don’t actually know whether L’Oreal altered her skin tone. My job isn’t to offend people. I gave my opinion, people will give theirs.
Lighter? Please! You know you wanted to say “whiter” – and just say it. This is not politics so no need to be politically correct. This Beyonce and entertainment. Why bite your tongue.
Losing points so soon????