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Mary-Kate and Ashley are branching out. Elizabeth and James, their contemporary line, is now going to include a denim line. The cool twist? All the pairs of jeans designed for the line are going to be inspired by jeans in MK and Ashley’s own closets–dating as far back as high school!
The line will be called Textile Elizabeth and James and the items are named after rock stars. According to WWD, the inaugural collection features three pairs: a bell-bottomed stlye called the Hendrix; a low-slung style called the Stevie and a cropped pair named the Joni. If you have a subscription to WWD, you can check out the photos of each pair. They’re pretty cool and look very comfortable.
The jeans will run between $106 and $111 per pair and will hit stores like Bergdorf Goodman, Neiman Marcus and Intermix in March.
MK and Ashley plan to unveil a complete line for Textile Elizabeth and James in the fall. Think comfy basics and classics like flannel tops and boyfriend shirts. The new Elizabeth and James menswear line will be folded into Textile at that time as well.
I’m excited to see what this line has in store. $106 isn’t bad for a pair of high-end jeans. If the Textile pricepoint is similar, I can see it being a success!
Image: Newscom
