Nationwide Mutual Insurance Co., known for its “On Your Side” slogan, plans to run a national ad during the Super Bowl, and K-Fed has been tapped to star, the Columbus-based company announced.The 30-second spot, is scheduled to air during the third quarter of the Feb. 4 game, and will be the latest installment in Nationwide’s “Life Comes at You Fast” ad campaign.
Previous celebrity has-been ads in the series have featured Fabio and M.C. Hammer.
Kevin Federline is the former Mr. Britney Spears – having recently been dumped and served by the notorious pop singer with whom he shares two children.
It’s nice that Nationwide has a big heart! If not for them, these poor washed up souls wouldn’t have any work at all.

Britney Spears has HORRIBLE taste in men. Did you see the new one she’s been whoring around with lately? They all say he looks like K-fed. Why does she have to date men that look like K-fed? Why can’t she start being a little more choosier with her peanut butter? She’s a Mom, why can’t she choose Jiff?