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Nicole Richie and Joel Madden have started a campaign to get all their fans to donate virtual fruitcakes this holiday season. You can visit Regift the Fruitcake and donate a virtual fruitcake via PayPal to help the Richie Madden Children’s Foundation. The donation will go towards helping children gain access to medical services, healthy food and clean water.
This video is a bit strange. I think it’s supposed to come across as fun and spontaneous, it feels a bit stiff. I guess they didn’t have enough time to practice. That being said, this is a great cause and I’m glad Nicole and Joel are getting involved. I also love how they are using social media to do this. First texting and now Facebook!
It’s so funny! But, it WAS a little stiff… oh well, I wish I could donate, but I’m not old enough for a credit card/pay pal account…