Product Placement In Lady Gaga’s “Telephone”

Making a music video with as high a production value as Lady Gaga and Beyonce‘s “Telephone” costs a lot. It’s become common practice for artists to turn to a company or two to sponsor their videos, but a video as epic as “Telephone” required multiple sponsors. We decided to keep track of the ones we noticed, since they were so overtly featured in the video. Here’s what we caught: Virgin Mobile cell phones (how could you miss them, really), Diet Coke cans (used as curlers), Wonderbread and Miracle Whip (to make sandwiches — yeah, these two were weird), Polaroid, Honey Bun (doubt this was really product placement so much as a prop), Monster Heartbeats by Lady Gaga headphones (worn by a woman in the prison yard), and Plentyoffish.com dating website (used by the prison warden).

Were you distracted by so many products jammed into less than 10 minutes? Or did the product placement not really bother you?

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82 days ago

Lady Gaga’s ‘Telephone:’ Product Placement and Corporate Anxiety | Televisual
[...] for Madison Moore‘s “best of ‘Telephone’” list). But, as other blogs have pointed out, big costs [...]

By murray

These ‘artists” sell-outs are disgusting; advertising masquerading as art. To ‘sell-out’ literally means to build up a loyal fan base [people who make you successful], and then ‘sell them out’ to companies who want to market to them. It is a betrayal, and should be treated as such. Vote with you fee

There are a lot of serious musicians out there trying to make a living, who don’t fill their songs with advertising. She is about as ‘edgy’ and original as a shopping mall. Oh well, at least her fans are making her richer.

By Christian Raphalen

You forgot to mention the HP Envy 15 Beats Limited Edition notebook, that appears in the Lady Gaga “Telephone” video and also “Bad Romance”.
** Disclaimer: I am HP employee ***