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Sat, Oct 4 2008

Robert Lee Morris “Happy” to Work with Mary-Kate and Ashley

The 25th Anniversary Of The Annual CFDA Fashion Awards - Green Room

Famed jewelry designer Robert Lee Morris is responsible for the new Mary-Kate and Ashley Olsen jewelry line Robert Lee Morris for Elizabeth & James. The line is currently on sale at Intermix features lots of cool cuffs, crosses and snakes. It’s very reflective of Mary-Kate’s and Ashley’s personal style and is true to Morris as a designer.

Morris chatted briefly with the National Jeweler Network about the collaboration. It’s a project he really enjoyed working on. He also appreciated the new lifeblood this collaobration will inject into his business, as he is now being exposed to a whole new generation of clients through MK and Ashley.

“I am very happy about the collaboration because it introduces my name to a whole new generation of hip kids, as well as savvy young dressers in their 20s and 30s,” Robert says. “The association simply highlights the genius of collaboration of brand names in a time of questionable economic times.”

The Morris/Olsen pairing is a brilliant one. It exposes Morris to a whole new legion of customers and it gives the Olsens credibility in the jewelry industry. And the final product is fantastic–I love this line!

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Comments

  1. Trackback
    1134 days ago
    Ashley Olsen’s Best Moments of 2008

    [...] over for his designs and getting him to agree to work with Elizabeth & James showed the world Ashley is serious about fashion and serious about brand-building. It doesn’t hurt that the line is quirky, unique and [...]

  2. By Susanne Colley

    On the above comment I forgot to say the magnifying glass should be on a necklace so it would be a useful as well as fashionable item.

  3. By Susanne Colley

    I love the Olsen’s style and also Robert Lee Morris designs. I think for we who need a little help reading small print a great idea would be to encircle a magnifying glass with the brass snake or have hanging tailsmans from an encircled magnifying glass would be great.