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Saks Fifth Avenue is no longer carrying Victoria Beckham’s jeans, dvb style, the New York Post reports.
The rumor is that Saks is upset that Victoria sold her dress line, the Victoria Beckham Collection, to Berdorf Goodman, even though Saks kept her denim line, despite poor sales.
“Saks dropped Victoria Beckham’s line” the Post’s source claims. “They were offended when she sold her dress line to Bergdorf’s and not to Saks, even though Saks launched her denim line in their New York store.”
Saks was frustrated with the sales of the line, as it was not selling as well as they expected. They thought, however, their loyalty to Victoria, would mean a first-look at her new collection.
The Post’s source chalks up the jeans poor sales to lack of appeal for the designer jean buyer.
“Nobody wanted to buy $300 jeans from someone who is not a trained designer,” the source explains.
While this is disappointing news, I doubt it’ll affect Victoria and her fashion enterprise much. Her second line of dresses is a critical smash and she’s doubling production from last year.
Image: Pacific Coast News