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Check out this first look at Selena Gomez’s ad campaign with Sears! “Hip hoppers, skaters, or pop-stars?” she asks.
Selenahas teamed up with Sears to inspire teens and tweens to “arrive” in style for back-to-school this year.
Sears and Gomez have come together as part of the retailer’s back to school integrated marketing campaign. She will also be hosting the Sears Arrive Air Band Casting Call – to create the first-ever Sears Air Band, which will perform at the MTV Video Music Awards (VMAs) this fall.
For more information, visit www.ArriveLounge.com.