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This is great! We’ll get to see the Hilton women (mom Kathy and siblings Paris and Nicky) in TV Guide’s web mini series!
The show’s premise appears to be that the Hilton women–Mama Kathy and daughters Paris and Nicky–have taken a “regular mother and daughter” under their wings, to show them how Mother’s Day is done.
The video clip above is the first episode.
The Hiltons don’t actually make an appearance. Rather, we’re introduced to the normals and let in on how excited they are to meet Kathy and the girls. “I’ve always admired Kathy Hilton,” says Cleveland mom Kelly Mills. “She’s a phenomenal mother, role model and businesswoman.”
“I’ve watched her on HSN,” continues Miles, “where she has her amazing skin care products.”
Mills then gives the name of Hilton’s new fragrance and her website, no doubt earning a tote-bag-full of of cleansers and exfoliaters for hitting all the talking points.
This here is must-watch stuff: Not only has Kathy managed to wrangle her daughters (and TV Guide) into producing a thinly veiled infomercial for her perfume and body-care merch (plus the Hotel Bel-Air), but she’s opened up a canny new marketing front by getting the ’show’ syndicated onto YouTube, Hulu and Veoh–three of the biggest online video sites.
Source: LA Times Blog