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Wednesday, January 28, 2009 - 3:56 pm ET
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Top Chef Product Placement Officially Out of Control

On tonight’s Top Chef, the contestants celebrate the Super Bowl. The quickfire is to play “football squares”, but with food. They go through a whole process of uncovering what their ingredients will be, to discover that the main ingredient will be…Quaker Oats. I’m beside myself.  Yet another sponsorship of a product not actually sold at their main sponsor, Whole Foods. Clip below.

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  1. By meave
    583 days ago

    agreed. out of control, and insulting to the cheftestants. how angry must they all be about these sponsored challenges?

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