Twitter TV? Really?

I have to hand it to Reveille, the production company behind Ugly Betty and The Office.  They’ve never been afraid to roll the dice.  But I have to wonder if they are betting too big on a real longshot: a Twitter-based TV show.

According to Variety, Twitter has been in talks with Reveille and Brillstein Entertainment to create a program based on the Web service. The show has been described as “putting ordinary people on the trail of celebrities in a revolutionary competitive format.” (Sounds kind of like entertainment blogging to me :) )

I’ve been trying to figure out how this would work.  Apparently, contestants in a reality show would be given their assignments via Twitter.  Sounds kind of silly and boring to me.

At the Twitter blog, Twitter says it has chatted with other media execs regarding television programs, but this talks on this particular project have resulted in “a lightweight, non-exclusive, agreement with the producers which helps them move forward more freely.”

Well, that’s pretty committal.

Anyway, I think the ONLY way a Twitter show would work is if a scripted or non-scripted show were “live-Tweeted” by the public, ala PopUp Video from VH1 back in the day.  Of course, it would have to be heavily censored, but it could be a lot of fun.

So, do you have any ideas of what a Twitter TV show would look like?  Has Reveille lost its mind?

Image: SplashNewsOnline.com