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Velti has partnered with HairTech to market Paris’ new line of hair and beauty products. In other 
words–time to go get your hair did! This campaign will launch in November and is aimed at the 15-30 crowd. Velti is a mobile marketing provider so their target audience makes sense.
There is a short code you can use to log in to the mobile Internet (PARIS to 72747) where you can learn about the new line, sign up for giveaways and get text alerts about whatevs.
“Paris Hilton can certainly generate her own buzz, but having a means of engaging in a two-way dialogue with consumers is where our technology provides deeper value to HairTech’s marketing,” said Alex Moukas, CEO of Velti in a statement.”
November seems like so far away right now but it will be here before you know it. Will you be giving this new beauty products line a try? What product would you absolutely not switch for anything? Inquiring minds want to know, so leave a comment!
Image: INF