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The America’s Next Top Model brand is really branching out. Walmart announced yesterday that they soon will be carrying a line of ANTM-branded clothing. The “fashion forward” line will include clothing, hats, bags, fragrances and room decor for teens and tweens.
“Walmart’s America’s Next Top Model collection makes fashion accessible to young women,” said Liz Kalodner, Executive Vice President of CBS products in a press release. “It enables women to explore a world in which creativity and individuality are valued.”
The line itself is definitely not catwalk ready. You can cozy up in these flannel pajamas for only $10.00.
Image: Walmart
Part of me loves the idea of ANTM-branded clothing-it truly encapsulated the marketing and celebrity machine the show has become-and part of me is appalled by it-Tyra and the girls on the show would never be caught dead in a lot of this stuff.
More ANTM finds below the jump!
I’m a bit of the fan of the America’s Next Top Model University tank top. And for only six dollars, how can you go wrong? It’s only available in green, which is sad. I’d love a whole line of these. I’d pair them with my flannel pj bottoms on Wednesday nights, when it’s ANTM-time.
Image: Walmart
And, for those summer evenings when the flannel pjs are just too much, pair the tank with these lacy boy shorts. Again, only six dollars! These puppies come in white (shown) pink or blue.
Image: Walmart
I’m rally not sure what CBS and Walmart are getting at with these clothing. They’d be a fun tongue and cheek outfit for lunging around the house, but I’m clearly not the demographic they are marketed towards. But I guess every girl wants underpants that say “Strike a Pose!”
YES, YES, YES!!! I love ANTM Clothing. I went to Wallmart about 3 mothes ago & noticed the new line and purchased one of everything.The selection was small but I was happy.
I went to Walmart and saw the clothing. It is awesome! It was soooo cute. They had lip glosses and little bags for the makeup. I thought the clothing was really cute. You should check it out. :)
1134 days ago
[...] – Episode # 6; MoleFanMel on The Mole Aus 3 – Complete Series · Open Question: Do all models .Walmart to Sell America’s Next Top Model ClothingThe America’s Next Top Model brand is really branching out. Walmart announced yesterday that [...]
Very cute. I think is a good idea!