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I’ve been hearing so much about this House of Deréon ad for the Deréon Girls collection so I’m finally putting it up here. I’ve heard people say that this looks like child pornography and all that but I don’t really agree and I don’t think that Beyoncé and Tina Knowles are deliberately trying to sexualize little girls.
What I see are a bunch of little girls who look like they’ve been playing dress-up in their mother’s closet. Sure, it’s all over-the-top but I think that two-piece denim outfit (right side) is pretty cute and could look okay in real life. I’m not sure about the jacket the little girl is wearing at the piano but the adult clothing line is just as ostentatious and slightly cheesy so what did people expect?
Tell me what you think – is this advertisement too much???
image by House of Deréon
831 days ago
why?
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776 days ago
i love the dereon line and most clothes i wear r dereon’s(beyonce,tina knowles). keep on rocking !
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758 days ago
How is this inappropriate? The ad is supposed to look like they’re playing dress up. The background is of a child’s bedroom…LOOK AT THE PICTURE! There’s nothing suggestive about it. They’re wearing boas and big hats for God’s sake because they’re playing dress up. There is no skin showing and anyone who thinks this is pornographic needs to get therapy. How is this at all sexy. That’s like saying the Johnson and Johnson Baby Oil commercial, where the lady rubs oil on her baby’s but it porn! My daughter models. She also wears Baby Phat, Rocawear, and yes, Dereon Girls. Not because I just like to spend money, but because I like the clothes. I shop at Target and at Old Navy too and I buy her clothes to match her personality. Yes, she likes to look like mommy but she’s not rocking stilletos and she’s not forced into wearing anything. People need to stop lumping kids and sex together everytime a child is made up to look like adult. Are we all oversexed monkeys? P.S. A Pedophile get hot over kids at the playground in dirty overalls…
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702 days ago
This is to Josefine…First of all if you payed attention to the pic then u would notice she had each child from a different ethnic group. (Black, Asian, Bi-racial and White) So whats your point and there are many things with only whites or asians like ads and commercials and most of the time you hardly see any Blacks so what are you talking about.
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702 days ago
Anyways there’s nothing wrong with this ad. Geez people make a big deal out of nothing. It’s just suppose to be like there playing dress up and there outfits are cute.
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253 days ago
This is not right when you photos of littles girls doing dress up all of the clothes are way to big for them. I am sure that if Beyounce could have gotten high heels that fit the girls right she would have gotten them. But she used the smallest size she could find and it is wrong. She should take the adds and change them. There is no reason a little girl should be made up to look this grown up. I also agree with Kari about the pedophiles liking this stuff.
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252 days ago
I honestly look at this and i do not see anything that suggests making children look sexy. If they wanted to look sexy, like others have said, they would have been for suggestive and showed some skin. When i see this i believe it is over the top. But when i see it i think of a little girl playing dress up. When i was little i loved to put on some fake high heels, lip stick and make up, boas, beads, dresses, the whole nine yards. And i’m the opposite of girly. I think they were trying to portray and dress up look. People took it too literally. So when a kid at home dresses up like that and people think it’s cute and harmless, just because it’s here it is bad? They’re just showing fashionable clothing for children who want to dress up but can’t 100% because they are children. Pedophiles can like anything. If they see an ad like someone else said, of Johnson and Johnson with a naked baby they can get turned on. How is that any better than this? People take it too literally. Like i said, yes it was over the top, but honestly i think they weren’t trying for sex appeal and more along the lines of what i and some other people think and that is the dress up look.
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