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Thu, Mar 10 2011

Am I Right Ladies? Swiffer: Don’t Clean Home Without It

Whatever happened to stand by your MOP, amirite Tammy Wynette? It’s the 21st century and when it comes to cleaning supplies we modern girls don’t just want a sponge making us wet in the kitchen – we need a companion who wants to help us to have it all AND still calls us after we let them go to third. O! Praise the modern technologies that brought us the Swiffer. Now we can get our jets wet without soiling the linoleum, amirightladies?

Dirt Loves Swiffer WetJet TV Spot: “Mud Girl”

Behind every good woman is a superior cleaning product. And beneath the cleaning product clings a mud girl. I’ve always said that. I’ve also always said first cousins should be allowed to marry, but usually that’s just my loneliness talking… at family reunions.

But the gal in this new commercial for Swiffer is simply (th)inspirational! She has a DIY style, she knows what she likes and when she sees what she wants she’s not opposed to dropping all dignity to run straight for it and hold on for dear life. It’s like when one of the food stations in Costco brings out a fresh batch of microwave pizzas – it doesn’t matter if my sweatpants are drenched in pickle juice from the tower of jars I knocked over en route, every piece of that pepperoni personal pizza will be mine. Mine.

This ad really speaks to me as a single woman who puts love and cleaning supplies in the same family. Along with my cat, Rhoda, and my Jane Austen collection.

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