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Ashton Kutcher has a new title, and our guess is it will only make him more of an annoying presence here on the Internet. PopChips, which makes a tasty sort of pseudo-potato chip product, has recently appointed Ashton its “President of Pop Culture. Though this is obviously a play on words, we worry about Ashton’s interpretation of the role. Can’t you just see Ashton taking his “presidency” literally and showing up at conventions with business cards that say, “Ashton Kutcher, President of Pop Culture”?
Given Ashton’s manic tweeting and Internet presence, hiring him to help out on the company’s marketing side does seem like a wise move. And oh yeah, he also bought a stake in the company.
According to a Pop Chips press release, the title was Ashton’s idea: “As soon as I had my first bag of popchips, I was hooked. I reached out to the CEO and told him I had an interest in working with the business and making an investment in the company, but I had three conditions: I wanted to be “President of Pop Culture,” oversee the social media for the brand and have access to an endless supply of popchips for my family and friends.”
As for his new stake in the company? “Listen, I’m going to eat these chips anyway.…If I can, why not actually own a piece of the company,” Ashton told the Wall Street Journal. Oh, to be Ashton Kutcher.
(via WSJ via Daily Intel)
