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Wed, Jun 30 2010

Fashion Designers Seek Ever More Ridiculous Collaborations

Jean Diapers

We imagine this brainstorming session went a little something like this:

Cynthia Rowley exec 1: Our audience is growing old, we need to reach a younger audience. What haven’t we done yet?
Cynthia Rowley exec 2: We have a perfume line, we’ve worked with Avon for cosmetics. We even have a collaboration with Roxy for swim, surf and snow collections.
Cynthia Rowley exec 1: No, we need younger, younger! Teens, tweens, toddlers!
Cynthia Rowley exec 2: Well I just saw this article on the Internet about denim diapers. We could do better than that.
Cynthia Rowley exec 1: Yes, diapers! It’s brilliant!!

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