Diane-Reichenberger

Diane Reichenberger, the CEO of Dualstar Entertainment Group, Mary-Kate and Ashley Olsen’s company, visited Harvard Business School the other day to talk about celebrity branding and marketing. She has been CEO of Dualstar since 2005.

Here are some of the highlights, as outlined by the Harbus:
On Identity: In the past, Ashley Olsen and Mary-Kate Olsen struggled to maintain their brand identity. With the help of Reichenberger, they expelled categories in their product line (e.g. toothpaste) that did not fit into… More »