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CEO of Dualstar Goes to Harvard
Diane Reichenberger, the CEO of Dualstar Entertainment Group, Mary-Kate and Ashley Olsen’s company, visited Harvard Business School the other day to talk about celebrity branding and marketing. She has been CEO of Dualstar since 2005.
Here are some of the highlights, as outlined by the Harbus:
On Identity: In the past, Ashley Olsen and Mary-Kate Olsen struggled to maintain their brand identity. With the help of Reichenberger, they expelled categories in their product line (e.g. toothpaste) that did not fit into… More »
Stardoll and DualStar Join Forces
Stardoll, a cool site where you can go and dress your favorite celebrities virtually, and Mary-Kate and Ashley Olsen’s company Dualstar have teamed up to bring you even more awesome virtual fashion choices.
According to Digital Media Wire,
Los Angeles – Stardoll, an entertainment site for teen girls that features virtual dress-up dolls, announced this week that it has formed a partnership with Dualstar Entertainment Group, which manages consumer products for actresses Mary-Kate and Ashley Olsen. The deal will provide Stardoll’s… More »
What’s it Like to Work With Mary-Kate and Ashley?
Dualstar Entertainment Group hires interns every summer to help with the on-goings in the office. This year, Sarina was lucky enough to work for Mary-Kate and Ashley Olsen.
Check out what she had to say on Mary-Kate and Ashley’s blog about this awesome experience:
Hey All!
My name is Sarina. I’m wrapping up my summer internship at Dualstar. I attend school in New York, but thankfully managed to make Los Angeles my home for the summer. While all of you were vacationing… More »