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Paramount Digs in Its Heels About Maintaining the ‘Captain America’ Title Overseas
American movies distributed overseas invariably end up with confusing, off-the-mark titles — often because of the language barrier or the hasty way in which a pirated copy is created. But sometimes Hollywood has to go along with changing the titles for more political reasons, as was the case with Captain America: The First Avenger. The studios figured that with anti-American sentiment overseas, it made the most sense to simply go with The First Avenger.
Then Paramount’s overseas department spoke up, flatly refusing to lowball the very patriotic superhero movie. More »
‘The Hunger Games’: What Your District Says About You
Two new fan sites for The Hunger Games have cropped up, with the option of getting matched to a district and participating in the 74th Hunger Games (the same one that Katniss goes through, and that the upcoming movie is about). Lionsgate has confirmed that these sites aren’t associated with the film, and it’s unclear if they’re from the same creators, but they certainly fit well together.
The first, Hunger Games Tesserae, invites you to send your personal info and find out who you are in this dystopian world. It’s the modern equivalent of Harry Potter‘s Sorting Hat: You’re put into one of twelve districts, each responsible for a different sort of agriculture or craft. More »
Video: Check Out the ‘Super 8′ Interactive Trailer
J.J. Abrams‘ 2008 monster movie Cloverfield was a fascinating study in viral marketing, with ARGs (Alternate Reality Games) and cryptic clues that captured audiences’ attention long before we even knew what the title is. His new film Super 8 utilizes similar fan engagement, with an interactive trailer that appeared, in all places, embedded in the just-released Portal 2. More »
Orange You Glad ‘The Glades’ Is Trying to Market Itself As the New ‘Dexter?’
Now, as someone who doesn’t watch either Showtime’s Michael C. Hall serial killer drama Dexter or the new A&E Florida cop show The Glades, I can’t speak to whether or not the programs actually resemble each other or not. They both deal with specialized police units? Lots of murder and blood? Fine. That doesn’t explain why The Glades’ promotional posters are ripped directly from its predecessor’s credit sequence, which feature graphic images of orange slicing.
Dexter:
(Whole sequence can be found here.)
We… More »
Lindsay Lohan Fornarina Fall/Winter 2009 Campaign
Following her very successful Spring/Summer 2009 advertising campaign for the Italian fashion brand Fornarina, Lindsay Lohan continues her collaboration with a new photo shoot to support the Fall / Winter 2009 campaign.
Click to enlarge – more after the jump
Fornarina describes the campaign as a “new concept” that provides a “captivating and inducing and fresh image of Lindsay Lohan”. The campaign has a very ‘rock’ feel, embracing the rock attitude of the 2009 Fall/Winter fashion line. They describe Lindsay as a… More »
Lindsay’s Fornarina Buses
Last week I shared with you some billboards featuring Lindsay Lohan as the face of Fornarina for the Spring 2009 campaign. The billboards were all over Milan. Now I have a picture of Lindsay taking up a full side and back of a bus in Rome!
Don’t you wish you could see that in person. It must be huge!… More »
Lindsay Lohan to Appear at Sephora Launch
Lindsay Lohan’s self-tanner product, Sevin Nyne, has been available online at Sephora.com since earlier this April. On May 1st, the product will be available in Sephora stores, and a launch party is set to be held tonight back in LA!
I don’t know any details of the event, and Sephora doesn’t list it on their site, aside from the fact that Lindsay & Lorit Simon (co-creator of the product) will be at the launch at the Sephora Santa Monica store… More »
Sevin Nyne Website Gets Facelift
To line up nicely with Lindsay’s appearance today on Ellen to talk about the launch of her tanning mist (which wasn’t in the video but was featured on the Ellen website), Sevin Nyne, the website for the brand has been launched! Prior to this the website just had a static page with a photo.
The new website features an “evolution of tanning”, and of Lindsay’s desire to perfect the tanning formula. The “how it began” section outlines how Lindsay Lohan… More »