In June, Lindsay Lohan flew to Paris to meet with Ungaro following rumors that she would be hired by the fashion house as their “creative consultant.” Today, a new press release from Emanuel Ungaro confirms Lindsay’s appointment, effective immediately, in the newly-created position of Artistic Advisor.

The release stats that Lindsay has already been collaborating on the Spring/Summer 2010 runway collection which will unveil on October 4th during Paris Fashion Week (so we can likely depend on Lindsay flying to Paris for that!).

Ungaro has also appointed a new Chief Designer, Estrella Archs, who will work closely with Lindsay. Lindsay will oversee everything Archs does, though they may not always agree! They will use “their combined talent, instincts and intuition to define and promote the Ungaro brand” as the fashion-house attempts to change the vision of the company to be as much consumer-led as it is designer-led.

“Twenty-first Century muses are extroverts whose personal style and experience gives them a strong creative and artistic focus. Thus was our vision of combining the eye of a fashion creator (Ms. Archs) with the eye of the ultimate luxury consumer, a celebrity (Ms. Lohan). Mr. Ungaro’s success was based on his genius for design and his controversial eye to whom his consumer was. Lindsay is a world consumer with a clear eye for fashion.”

In an interview (and photoshoot!) with WWD, Lindsay shares that she hopes to make Ungaro into a younger brand:

“When I’m involved in a project, I give my all to it. I feel like there’s a correlation between everything I do, whether it’s pop music or film. I’ve always played a big part in what I wear, the costumes. Clothing is something that’s so expressive in so many ways. It really interests me.

To be in a position where I’m working with a fashion house in Paris sets it apart from every other celebrity brand.”

CEO of Ungaro hopes that Lindsay Lohan’s celebrity status will bring much-needed attention to the brand, saying “I think the noise level around Lindsay will be very, very big.” It sounds like they’re open to any press – good or bad! Simply put, they say “the fashion industry thrives on controversy anyway.” They love that Lindsay is a diva with an eye for fashion, and love that she always wants to change her outfits throughout the day.

Lindsay shares how Ungaro has always stood for “provocation” and is about being sexy. Lindsay’s vision is for the brand to be “simple and easy” as well as sexy, saying that “less is more.”

Lindsay has signed a multiyear contract with Ungaro which will include overseeing the designs, doing trunk shows, making appearances, and being “where the activities of the brand are.” Lindsay will not, however, appear in Ungaro advertising. Though we may see Lindsay in paparazzi shots wearing the new line ;)

Congratulations Lindsay!!

Image: Newscom

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Meanwhile, Samantha Ronson was photographed in London, faaaar away from Lindsay, who has tweeted several times that she misses Sam:

Images: splashnewsonline.com

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