I read in the Broadcasting and Cable article that many recognize what a valuable asset Rachael can be.  Not only is her show great but she makes a real effort to work with local stations and, of course, she cultivates advertising partnerships by “integrating them seamlessly into the show.” It helps create revenue which makes everyone happy!  I really agree with that state

Staples, which did home makeovers for guests; Sears’ Kenmore Elite appliances, which sponsored “Rach to the Rescue” segments; and Uncle Ben’s Rice, which sponsored “Hey, Can You Cook?” segments, some of which featured contestants using the company’s products. The Egg Board, Walmart and Sara Lee also have done integrations on the show.

Rachael Ray is especially appealing to viewers in this challenged economy because “she’s centered in value,” Wood says, with the show featuring many segments on how to cook, decorate or dress for less. “Value has always been important to us since day one. That’s been a part of the show we’ve never strayed from.”

image: Newscom

Post from: Crushable