Famed jewelry designer Robert Lee Morris is responsible for the new Mary-Kate and Ashley Olsen jewelry line Robert Lee Morris for Elizabeth & James. The line is currently on sale at Intermix features lots of cool cuffs, crosses and snakes. It’s very reflective of Mary-Kate’s and Ashley’s personal style and is true to Morris as a designer.

Morris chatted briefly with the National Jeweler Network about the collaboration. It’s a project he really enjoyed working on. He also appreciated the new lifeblood this collaobration will inject into his business, as he is now being exposed to a whole new generation of clients through MK and Ashley.

“I am very happy about the collaboration because it introduces my name to a whole new generation of hip kids, as well as savvy young dressers in their 20s and 30s,” Robert says. “The association simply highlights the genius of collaboration of brand names in a time of questionable economic times.”

The Morris/Olsen pairing is a brilliant one. It exposes Morris to a whole new legion of customers and it gives the Olsens credibility in the jewelry industry. And the final product is fantastic–I love this line!

Post from: Crushable